Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks, Apple’s NPS score in 2022 is a resounding 72, which is significantly higher than the average NPS score of the consumer electronics industry.
What is Apple’s satisfaction rate?
In the 2020 Household Appliance and Electronics Report, Apple earned an ACSI score of 82, a one point drop from the score that it earned in 2019. Apple’s satisfaction score beat out Samsung (81), Acer (78), Amazon (78), ASUS (77), Dell (77), HP (77), and others.
Does Apple care about their customers?
There’s a reason why Apple is a leader in not only technology but customer service too. They actually provide the vehicle(s) needed to service their customers’ needs. It’s not based on what Apple wants but on what their customers’ need.
Who are apples main customers?
Apple’s Target Market
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to pay a higher amount after being enticed by a better user experience. For instance, a normal PC goes for around USD 350 whereas a MacBook would set a purchaser back by USD 900.
Does Apple engage with their customers?
Apple customer engagement is higher than any other gadget business. The marketing team crafts powerful stories that tell the customers that they are very worthy and having an Apple product will make them even a better person. Such a strong customer experience strategy is not found anywhere else.
How do Apple satisfy their customers?
“ Feedback surveys have proven to be an especially useful way for Apple to gather customer insights. The company emails surveys to customers immediately after they have made a purchase. Customers are asked to rate their satisfaction level and how likely they are to purchase again.
How does Apple keep their customers happy?
Three key drivers of loyalty are “product superiority, personal fortitude (depth of one’s involvement and interest), and social bonding”. Apple leverage each of these factors – particularly product superiority and personal fortitude.
Are Apple customers loyal?
Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks, Apple’s NPS score in 2022 is a resounding 72, which is significantly higher than the average NPS score of the consumer electronics industry.
Why is Apple popular?
Apple’s success lies in a strategic vision that transcended simple desktop computing to include mobile devices and wearables. Both performance and design are key drivers of the Apple brand and its ongoing success.
Who is Apple’s biggest customer?
U.S.: Apple’s biggest market
Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 40 percent of Apple’s net sales.
What type of customers use Apple products?
Here’s who’s buying what at Apple (AAPL), according to Slice: — A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. — Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.
References:
- https://www.macrumors.com/2020/09/22/apple-tops-customer-satisfaction-charts/
- https://customerthink.com/5-ways-apple-proves-they-really-care-about-customer-service/
- https://business-essay.com/apple-companys-marketing-strategy-analysis/
- https://cxjournal.medium.com/customer-experience-strategy-of-apple-revealing-the-secret-e33007e51c9b
- https://skeepers.io/en/blog/how-customer-feedback-surveys-helps-apple-maintains-industry-leadership/
- https://www.ronanmart.in/blog/brand-loyalty-apple/
- https://www.retently.com/blog/apple-nps/
- https://www.investopedia.com/articles/personal-finance/042815/story-behind-apples-success.asp
- https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/
- https://money.cnn.com/2015/10/29/technology/apple-customers/index.html